Here’s my take on the current situation of Nintendo. The House that Mario built has always been in the business of constant innovation, particularly in the control mechanics of its gaming systems. It was the first to introduce the directional pad on the original Nintendo Entertainment System. The Super Nintendo brought about the diamond-button layout, now prevalent on all controllers of the major systems. It also introduced the L and R shoulder buttons. The N64 brought about the analog control stick, ushering in the golden-standard of 3D control for consoles. It also gave us the trigger system.
And now with the Nintendo DS, we’ve been given touch-screen functionality as well as voice input, tilt control, dual screen game mechanics, etc. So while Nintendo has been a constant innovator of game systems and even games, it’s never reached. Ever since the Nintendo 64, the company has shied away from the approach of flashy graphics and big explosions, settling for more unique styles of play and more child-friendly fare. Nintendo has lost a great deal of the market to Microsoft and mainly Sony in the past decade, because its library of recent games has few titles appealing to the 18-34 year old male demographic.
The next battle of the console wars saw Microsoft and Sony take the standard road of upping the machine power, adding a few features here and there, and improving the graphic quality of the games. Otherwise, both the Xbox 360 and the Playstation 3 are the same machine. Gamers will play with the standard dual stick control scheme of the last generation, just with shinier looking games. Nintendo took a rather different approach. Although the full specs of the ‘Revolution’ (tentative title) are not apparent, the most drastic change is the controller, which Nintendo President Saturo Iwata said would revolutionize the way we play games. And frankly, Nintendo may live up to that promise.
The control, unveiled at the 2005 Tokyo Gaming Show in September, is a departure from the boomerang, dual analog stick approach being used by Microsoft and Sony. It essentially looks like a simplified remote control. It has fewer buttons than the competitor controllers and an expansion port on the bottom, but what sets it apart is the ability to accurately detect hand movement, on all axes. Imagine a fishing game. To play, all you’d have to do is make the motion with the controller in hand. Playing a baseball game? Swing the controller and watch the bat move accordingly. Shooter? Point at your target and simply push the trigger to fire. Sword fighting? Swing, jab, parry, thrust, etc. The expansion port allows for various controller modules to be added on to adjust for a variety of game types. Sounds really cool.
But what Nintendo now needs to do with this potentially amazing technology is apply it for all gamers to use, including the hardcore crowd. The philosophy behind the new design was to expand the gaming community to those people that wouldn’t normally play…especially at the sight of controls with a gazillion buttons. With this new scheme, people should be able to just pick up the controller and play. Right now, the 18-34 demographic is the critical market. Nintendo would do well not to forget that. It has the potential to market this new technology to designers that makes games for this crowd. It certainly could revolutionize the first-person shooter genre of games (FPS…and for noobs…think Doom :-p) for consoles. And so while Nintendo wants people to branch out and come to it, the company, too, must also branch out and tap the markets that it generally avoids, for whatever reason.
Attract the current gamers. If they get the right games out and the technology works well, we could see a shift in market share back to Nintendo. The potential is there. At the same time, slowly bring in new gamers that want simple pick-up-and-play games. Do that, and the Revolution will be at hand.